Fashion Street Style in Korea - 2193 Words

Street style in South Korea: Individualism or Collectivism? Introduction For the scope of this paper, I am focusing on how South Korean urbanites view fashion as a means of expression and how fashion reflects the values of the Korean urban society. Based on my preliminary observations, I have noticed that Korea has a very distinct street style. I have observed that majority of the people on the streets dress in a similar fashion. Unlike in western societies where street style tends to be more varied and unique to the individual, conformity and similarity seems to be the main focal point in Korea. I am therefore interested to find out what exactly drives this phenomenon in Korea? How does the collectivistic culture of the Korean society†¦show more content†¦In order to distinguish themselves from the inferior classes, the bourgeoisie will create new fashion styles, which leads to spiraling process of creation and imitation. (Kawamura, 2005: 5) Fashion therefore, is a form of social regulation that distinguishes people according to their roles in society. Similar to this perspective, Fashion is also viewed as an ideology that is supported by fashion institutions. The fashion institutions create new fashion trends and disseminate them onto the mass population through runways and fashion shows. The people will only continue to consume fashion if they believe in the ideology propagated by these fashion institutes. Hence, fashion is a myth - one that has to be constantly sustained by the larger institutions and supported by the people. (Kawamura, 2005: 43) Cultural Perspective From the cultural perspective, the fashion industry is an image-producing industry in which the production involves a manufactured process from conception on paper by the designer, creation of the dress, to mass production and dissemination of the dress. At each stage of production, a collective of players in the industry will input their ideas and shape the product for it to be accepted by the players in the next stage of production. Such is the production of Fashion, which involves the creative collaboration andShow MoreRelatedMarketing Of Online Shopping For Fashion1306 Words   |  6 PagesIntroduction Online shopping for fashion started off well in South Korea due to the convenience and comfort of home, especially for young women. The fashion market in South korea is saturated with fast fashion at affordable pricing. Soo-Hee Kim, founder of StyleNanda, saw the chance to provide vibrant and unique fashion clothing to young women, thus StyleNanda started out online in 2005. A) Business market of StyleNanda Customer base: Demographics The age range of StyleNanda’s customer baseRead More An Interview With a Korean-American on Cultural Differences Essay1295 Words   |  6 Pagessimilarities between these countries. [BAGLEY] This is Ben Bagley, and Im going to interview Theresa Han about Korea. Could you introduce yourself? [HAN] My name is Theresa Han, Im from South Korea, Im 18 years old, and Im a freshman in College. [BAGLEY] How long have you lived in America? [HAN] I think a little bit less than 3 years. [BAGLEY] Where did you live in Korea? [HAN] I lived in Pyoung Tek, Its right below Oosan, where the American Air force is located. [BAGLEY]Read MoreTaking a Look at the Primark Profile1332 Words   |  5 Pagesfood processing company ABF. Primark is first opened in June 1969 in Mary Street (Dublin). It became appreciable that more stores are needed and another four were added to the chain. Further extensionand success in Ireland command the move to the United Kingdom, when a large store was opened in 1971 in Belfast city center before opening 4 stores out of town in England in 1973. Derby and Bristol were the first high street stores. Competition is that of Primark sells clothes at the budget end ofRead MoreMy Philosophy : My Teaching Philosophy893 Words   |  4 Pagesstudents would use language for real-life situations. This provides a more functional approach where the students can learn to solve problems, talk about current affairs and make comparisons. In an English as Foreign Language (EFL) situation like Korea where learners have minimum exposure to their target languages, students need more opportunities, effective materials and real-life situations in EFL because they barely use the target language outside of classroom. Due to this limitation, using authenticRead MorePop And Korean Pop Music Essay1511 Words   |  7 Pagesa popular subculture among teenagers and young adults throughout Asia, and has resulted in widespread simulation of fashion and style to be similar to Korean idol groups and singers. With this phenomenon comes something called the K-pop effect, which has led to new standards of beauty in South Korea. There is a rise in popularity of plastic surgery amongst, the youth in South Korea and it looks like the fresh faces of the Korean music stars are fueling their obsession. One of the major stereotypesRead MoreKorean Wave (Hallyu) in China2081 Words   |  9 Pagescraze for South Korean music, TV dramas, pop stars, but also for fashion styles, cosmetics and electronics. There are many reasons causing Korean wave being a popular mass culture in China. Korean wave spread so successful because of the Confucian themes that East Asian cultures are more familiar with, typically dealing with traditional issues such as family, love, and filial piety. China in particular share a similar history with Korea. Furthermore, Korean government propagates their modernizationRead MoreForever 211986 Words   |  8 PagesINTRODUCTION Forever 21 is an American chain of fashion retailers with its headquarters in Los Angeles and sales of $3.7 billion in 2013. Forever 21 began as a 900 square foot store in Los Angeles in 1984, and has grown to sell their clothing lines Forever 21, XXI Forever, Love 21, and Heritage in over 600 stores in the Americas, Asia, the Middle East, and the UK. More than 60% of its apparel is manufactured in China and the average store size is 38,000 square feet. According to Adrienne TennantRead MoreThe s Concept Of Cultural Odor And Fragrance And Girls Generation, And Nicki Minaj1281 Words   |  6 Pagespopular female groups in America. They stylized hair, make-up, and fashion, alike the U.S. feminine signers, such as the Supremes and the Crystals. They sing the song in English, Korean, and Spanish, perform the Latin style dance in groups, and use the Western instrument, a xylophone, in their performance. The U.S. femininity was the only acceptable gender sexuality during the time, thus, in mono-direction, from America to Korea, Kim Sisters adapted American female sexualities. Interestingly, WonderRead MoreRetail Market And Financial Strategy1522 Words   |  7 Pagescompany’s edge over its competitors. I will explain how the company’s fast fashion retail is becoming a threat to other companies with the same type of products such as Zara and HM. These companies should be worried because Forever 21 is faster and cheaper, it s expanding its consumer base, and it s fighting with the competitors head on. I will discuss exactly how Forever 21 is planning on being the number one fast fashion retailer in years to come, and how the placement of the stores is an importantRead MoreH M : A Retail Store1541 Words   |  7 Pagesto locations like Asia, South Korea, Israel, and Turkey. Today, HM is fast and bigger than ever, with 3,900 operating stores in over 50 countries and online shopping in over 10 countries (Hoovers, 2015). HM now sales apparel from women, men and children and has their own line of cosmetics. The just began selling home interior at HM Home They now had their own mobile app, website, and multiple stores for consumers to be able to multichannel shop. The offer fashions from HM, COS, Monki, Weekday